Advertised OMVIC registered dealer prices for both new and pre-owned vehicles require all charges and fees on an inherited dealer price be included. As an Ontario resident, it is your right that these prices be presented in full transparency so you know what is included in each. Land Rover Toronto wants you to understand every aspect of pricing when you purchase your next vehicle.
WHAT IS INVOLVED IN ALL-IN ADVERTISED PRICES?
There is a list of fees and charges that must be included in an advertised price. These include administration fees, government levies (such as air tax), freight, pre-delivery/expense, safety tests and OMVIC fees.
Services and products that have been installed by a dealer must include the price. Some of these features include fuel, anti-theft materials, tire protection packages and warranties. All of these fees must be listed separately on the bill.
WHAT ISN’T INCLUDED IN AN ALL-IN ADVERTISED PRICE?
Both licensing (cost of vehicle registration and plates) and HST, if prominently displayed, do not have to be included on the advertised price.
ALL-IN PRICE ADVERTISING EXCEPTIONS
Vehicle manufacturers are not covered by OMVIC. Advertisements from manufacturers do not comply with these restrictions. All-in pricing then doesn’t have to be on these manufacturer advertisements. In certain cases manufacturers may comply with this all-in pricing.
ADVERTISING AN “UNFIT” VEHICLE
Any vehicle that is being advertised to be sold as “unfit” has to exclude cost and safety certification. If the certification is offered for the vehicle it must be made clear. The ad must make clear the vehicle is unfit with the following statement:
“This vehicle is not drivable, not certified and not e-tested.” This statement has to be included to be considered compliant.
ADVERTISING A VEHICLE SOLD “AS IS”
A safety cost certificate is not included in an advertised “as is” vehicle. These vehicles must be marked “as is” with clear lettering. The following statement must be included:
“This vehicle is being sold “as is,” unfit, not e-tested and is not represented as being in roadworthy condition, mechanically sound or maintained at any guaranteed level of quality. The vehicle may not be fit for use as a means of transportation and may require substantial repairs at the purchaser’s expense. It may not be possible to register the vehicle to be driven in its current condition.”